About us

A PARTNER FOR EVERY DAY

A 100% subsidiary of the BNP Paribas Group, BNP Paribas Personal Finance is the leader in personal financing in France and Europe through its consumer credit and home loan activities.

A DUAL MODEL

In all countries where it operates, BNP Paribas Personal Finance offers a complete range of loans for private individuals to support them in their projects. They are available in stores and car dealerships or directly through customer relationship centers and via the company’s local websites.

Helping control personal budgets

Under various brands, BNP Paribas Personal Finance provides its clients with a complete range of consumer credit – from personal loans to revolving credit, with or without a credit card, to car loans or home improvement loans – as well as home loans. A set of solutions that include insurance, protection and savings products round out the offer, with the aim of supporting personal budgets and making them secure.

A partner of the major players in retail distribution

In parallel, BNP Paribas Personal finance provides support for retailers, carmakers and dealers, Web merchants, and various financial institutions (banking and insurance) in the development of financing solutions, either under the brand name or as a white label. This support also concerns the design and implementation of customer relationship programs tied to credit.

A PROJECT AND BUDGET PARTNER FOR EVERYONE

  • Enable the greatest number to carry out their projects while taking into consideration unforeseen events that may throw a budget off balance.
  • Anticipate needs and propose tools and means that serve client interest.
  • Carry out the activity co-responsibly with clients, throughout the relationship.
  • Propose financing solutions for local players in retail distribution, e-business, car dealerships and banking-insurance.
  • Propose financing offers that are appropriate for the lifestyles in each country.
  • Contribute to the national economy, be a responsible contributor to growth and support household consumption.
OVER 60 YEARS OF HISTORY
From 1953 to 1970
as a pioneer in consumer credit, Cetelem equips households
1953
Creation of Cetelem in France.
1955
The company invests in an internal collection service for clients in difficulty.
From 1971 to 1990
Cetelem broadens its scope of action
1971
Launch of automobile credit.
1973
Implementation of scoring, a statistical tool to help with loan granting. Launch of direct loans to private individuals.
1976
First savings plan with the Cardif insurance company.
1984
Creation of Findomestic in Italy.
1985
Launch of the Cetelem Automobile Observatory.
1986
Operational launch of the Aurore credit card in France.
1987
First mass market communication campaign in France.
1988/1989
Creation of Cetelem in Spain. Cetelem becomes installed in Belgium. Launch of the Cetelem Consumer Observatory.
1990
Cetelem sets up in Poland.
From 1991 to 2008
1991
Creation of AlphaCrédit in Belgium. Opening of Cetelem in Tunisia.
1992
Creation of the Cetelem Foundation.
1993
Portugal welcomes Cetelem.
1995
First call centers.
1996
Cetelem expands its presence to the Czech Republic, Hungary and Morocco.
1998
Cetelem sets up in Argentina. New brand signature: "Your credit means commitment from us"
1999
Entry into the BNP Paribas Group. A new country for expansion: Brazil.
2000/2001
Cetelem opens in Slovakia. Cetelem invests in Germany.
2004
Cetelem sets up in Mexico. In France, birth of the green mascot and launch of Responsible Lending®.
2005
Opening of Cetelem in Algeria, Romania, Serbia and TebCetelem in Turkey. Alliance with LaSer Cofinoga.
2006
Cetelem expands to Bulgaria, China, Russia and Ukraine.
From 2008 to 2015
continued external growth, signature of new partnerships and reinforcement of the automobile activity.
2008
Creation of BNP Paribas Personal Finance, by the merger with UCB (the BNP Paribas group mortgage lender)
2010
Germany: creation of Commerz Finanz.
2011
France: launch of a new savings offering personal loans for individuals with a short-term working contract.
2012
Russia: partnership with Sberbank.
2013
France: Vigeo certification of the responsible character of Cetelem's new revolving credit. China: partnership with Geely Automobile Holdings Limited.
2014
Portugal: partnership agreement with the national postal service to develop consumer loans. BNP Paribas Personal Finance becomes a 100% shareholder of LaSer Group and reinforces its presence in Denmark, Norway, Poland and the United Kingdom. South Africa: acquisition of RCS, a specialist in retail credit cards. China: association with Suning, a leading household appliances retailer, and Bank of Nanjing to create a consumer credit company.
2015
Spain: Signature with Banco de Credito Cooperativo for the creation of a joint-venture dedicated to consumer credit. Mexico: strategic alliance with Kia Motors.