BNP Paribas Personal Finance is founded on strong brands that enjoy a high profile in their respective countries and embody the company’s commitments.
Cetelem, Findomestic and Crédit Moderne are the three main brands of the BNP Paribas Personal Finance Group. Their emblem is the ‘little green man’, a character that embodies warm relationships and upholds the principles of good advice, service and support.
In France, more than 90% of the French population recognises the ‘little green man’* and almost 80%* associates him with Cetelem. Overall recognition of these mainstream brands stands at 90% for Cetelem*, 88 % for Findomestic* and over 80 % for Crédit Moderne*.
In Argentina, Brazil, the Czech Republic, France, Hungary, Portugal, Romania, Russia, Slovakia, Spain and Turkey.
In the French Overseas Departments (DOM).
B to B to C brands
BNP Paribas International Buyers
BNP Paribas International Buyers is Europe’s leading specialist lender to international buyers of residential real estate in France, Turkey and Italy.
Boasting more than 20 years’ experience, BNP Paribas International Buyers is dedicated to assisting its clients throughout the buying process, from the initial search for the best home loan solution, right up until payment of the final installment.
Alphacredit is a major player in the field of consumer credit in Belgium and Luxembourg, the market leader in auto loans at the point of sale and the credit operator for BNP Paribas Fortis in Belgium and for BGL BNP Paribas in Luxembourg.
In response to today’s concerns about energy issues and environmental protection, Domofinance was founded in October 2003 by two major groups that lead their respective fields: EDF in the energy sector and BNP Paribas Personal Finance in the private finance sector. Domofinance specializes in the financing of renovation work to improve energy efficiency.
For 30 years, BNP Paribas Group subsidiary CMV Médiforce has offered exclusive financing solutions to healthcare professionals. Its sales representatives around France provide support to healthcare professionals throughout their careers: studies, set-up, equipment purchases, etc.
Effico is a BNP Paribas company recognized as a major player in accounts receivable management and an expert in civil and commercial debt recovery for third parties.
LaSer, jointly owned by BNP Paribas Personal Finance and the Galeries Lafayette group, is an independent company with its own brands and its own organizational structure. LaSer specializes in store cards, intermediation services and customer relations.
*Source TNS SOFRES – March 2012