Cetelem launches a new campaign to illustrate its responsible partner relationship with clients

Cetelem is launching a communication campaign to incarnate and anchor its new « More Responsible, Together » signature. Responsibility, which has been a part of brand DNA since its creation in 1953, is the theme of new spot advertisements featuring the « look-alikes », with a series of proofs demonstrating this commitment.

The campaign supports the strategic direction taken by the brand in 2009 through an expanded business model, a diversification of activities and an emphasis on commitment. Previously specialized in personal loans, Cetelem has extended its activities to savings, insurance, retirement funding and, more generally, to project management.

More Responsible, Together