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Commercial brand(s)



Consumer loans: credit in shops, credit cards (MasterCard), car loans, personal loans

Key figures

Created in Number of employees Number of customers
2005 770 450,000



Last communication campaigns

Latest press releases

Latest actions relating to our Corporate Social Responsibility policy

CSR initiatives can relate to:

  • Economic responsibility: “New Image in the POS” – “Credit that is well understood” – the new communication platform allows the development of friendly messages that reflect Cetelem’s values, and the new PF graphic style has also been launched.
  • Environmental responsibility: “Let’s Do It, Romania!” – The Let’s Do It community endeavored to “Clean up the country” in just one day. More then 250,000 Romanians were involved in this action, including volunteers from Cetelem.
  • Social responsibility: Sponsorship of the “HRANITI COPIII” (“feed the children”) charity, to support the artistic activities of disadvantaged children.