Cetelem launches a new campaign to illustrate its responsible partner relationship with clients
Cetelem is launching a communication campaign to incarnate and anchor its new « More Responsible, Together » signature. Responsibility, which has been a part of brand DNA since its creation in 1953, is the theme of new spot advertisements featuring the « look-alikes », with a series of proofs demonstrating this commitment.
The campaign supports the strategic direction taken by the brand in 2009 through an expanded business model, a diversification of activities and an emphasis on commitment. Previously specialized in personal loans, Cetelem has extended its activities to savings, insurance, retirement funding and, more generally, to project management.